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PSA Campaign


V-Day's Vision statement in 2003, "From V-Day To V-World" asked women and men to envision a world without violence against women and girls. The Public Service Ad (PSA) campaign was intended to spark discussion on this theme. The taglines are often somewhat provocative, or an actual play on words. The complete campaign is now available for online viewing. PSA's can be seen in the current issues of Bazaar, O, and Marie Claire.

This was a year-long, multi-media campaign. The series of print PSA's were shot pro bono by renowned photographer Joyce Tenneson and feature celebrities including Rosario Dawson, Jane Fonda, Eve, Denyce Graves, Isabella Rossellini, Shiva Rose as well as V-Day activists from diverse countries including Kenya, Mexico, Afghanistan. PSAs ran in Time, Inc. magazines, Marie Claire, O, Redbook, Bazaar, ELLE Quebec, Velvet Park, URB, and others. A companion TV campaign featuring celebrities including Julia Stiles, Julianna Margulies, Calista Flockhart, and everyday women speaking to the camera about what their world would look like if there was no violence, launched in mid-February, 2003, on Lifetime Television and expanded to other cable and broadcast networks throughout the year.

To read the V-Day 2003: From V-Day to V-World vision statement, click here.