Throughout history, inventors have found inspiration from the strangest places. For Spanx founder and owner Sara Blakely, the inspiration came from rampant visible panty lines and uncomfortable thongs. From selling copiers door-to-door to becoming an internationally recognized entrepreneur, Sara invented footless pantyhose, created a national brand, landed top retailers, and led a shapewear revolution. She has created more than 100 innovative products that promote comfort and confidence in women. Now as one of the most entertaining and sought after speakers, Sara’s story inspires us to follow our dreams.
Chances are you’ve seen Sara flashing her Spanx on QVC, judging inventions on ABC’s American Inventor, or sharing tea with Richard Branson atop a hot air balloon at 10,000 feet on Fox’s The Rebel Billionaire. As the runner up on Rebel Billionaire, Sara received a $750,000 check from Branson to pursue her dream to start a foundation to empower women. Since launching the Sara Blakely Foundation in late 2006, Sara has contributed well over a million dollars to causes that support women.
On a mission to give better underwear options to even more women, Sara launched ASSETS by Sara Blakely, a new shapewear brand at Target and other specialty retailers, which has enabled Sara to give back. A portion of every SPANX and ASSETS purchase goes to The Sara Blakely Foundation and other causes dedicated to supporting and empowering women around the world.
Sara’s story and Spanx products have been featured on everything from The Oprah Winfrey Show, TODAY, and 20/20 — to Vogue, the Wall Street Journal, and In Style. Sara has been named Ernst & Young’s Entrepreneur of the Year and Georgia’s “Woman of the Year.”