Photo by Joyce Tenneson
V-Day's Vision statement for 2003,
"From V-Day To V-World" asks women and men to envision a world without violence against women and girls. The Public Service Ad (PSA) campaign is intended to spark discussion on this theme. The taglines are often somewhat provocative, or an actual play on words. The complete campaign is now available for online viewing. PSA's can be seen in the current issues of Bazaar, O, and Marie Claire.
This is a year-long, multi-media campaign. The series of print PSA's were shot pro bono by renowned photographer Joyce Tenneson and feature celebrities including Rosario Dawson, Jane Fonda, Eve, Denyce Graves, Isabella Rossellini, Shiva Rose as well as V-Day activists from diverse countries including Kenya, Mexico, Afghanistan. PSAs are scheduled to run in Time, Inc. magazines, Marie Claire, O, Redbook, Bazaar, ELLE Quebec, Velvet Park, URB, and others. A companion TV campaign featuring celebrities including Julia Stiles, Julianna Margulies, Calista Flockhart, and everyday women speaking to the camera about what their world would look like if there was no violence, will launch in mid-February on Lifetime Television and will expand to other cable and broadcast networks throughout the year.
To read the V-Day 2003: From V-Day to V-World vision statement,
click here.
Tell us how your world will change when the violence ends
by clicking here.