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Peacekeeper™ Puts Money Where Mouth Is With Launch of V-Day Lip Gloss

06/16/2003

As part of its newly launched lip gloss line, PeaceKeeper is proud to announce the creation of a V-Day Lip Gloss in honor of V-Day, the global movement to end violence against women and girls. PeaceKeeper™ Cause-Metics™— a line of products for which ALL profits, after taxes, are used to support women’s health advocacy and human rights issues—is committed to help strengthen and support its shared philosophy through the donation of profits, after expenses, from the sale of its V-Day Lip Gloss.

V-Day is an innovative global movement to stop violence against women and girls, including rape, battery, incest, female genitalia mutilation, and sexual slavery.

Since the first V-Day benefit performance of Playwright and V-Day Founder Eve Ensler’s award-winning play “The Vagina Monologues” in NYC on Valentine’s Day 1998, V-Day has become a fierce catalyst promoting creative events that increase awareness, raises millions of dollars, and revitalizes the spirit of existing anti-violence organizations. In 2003, more than 1,000 V-Day benefit events – produced by local volunteer activists – took place around the world, educating millions of people about the reality of violence against women and girls and raising funds for local groups within their communities.

In its first year of incorporation (2001), V-Day was named one of Worth Magazine’s “100 Best Charities.” The ‘V’ in V-Day stands for Victory, Valentine and Vagina.

Peacekeeper V-Day Lip Gloss is a deep red. The gloss, along with the complete PeaceKeeper gloss line - including the crystal clear Stillness Gloss, a pale beige-pink Kindness Gloss, and the glistening carnation pink Integrity Gloss—can be purchased at Henri Bendel on Fifth Avenue, Fred Segal Apothia in Los Angeles, select Nordstrom stores, in spas and boutiques, and on various college campuses around the country.

For more information on PeaceKeeper™ Cause-Metics™ please visit www.iamapeacekeeper.com, or contact Julia Labaton or Anne Rainey Rokahr at RED PR @ 212.431.8873.