Until The Violence Stops: NYC
In June 2006, V-Day produced a two-week festival of spoken word, performance and community events called UNTIL THE VIOLENCE STOPS: NYC. Over 100 writers and 50 actors donated their talent to create four sold out marquee high profile events. 70 community events involving thousands of grassroots activists throughout the City’s five boroughs also took place. A messaging campaign placed over 2000 posters on buses and subways in all five boroughs and made millions of media impressions from editorial coverage in outlets including: The New York, Times, The Associated Press, The Amsterdam News, Time Out NY, Metro, New York Daily News, Access Hollywood, Al Jazeera, Good Day New York, Queens Times, The Brooklyn Eagle, Women’s Enews, and many more. The festival raised over one million dollars for local efforts to end violence against women and girls and stopped NYC in its tracks, garnering much interest and spurring dialogue across a city of 8 million. The issue of violence against women and girls was front and center, inspiring New Yorkers, and the world to demand an end to violence against women and girls.
Since debuting in New York City in 2006 the festival has been replicated in Northeast Ohio, Kentucky, Rhode Island and Los Angeles. The events brought V-Day’s message to over two million people in all three states, raising awareness through the festival events and statewide messaging campaigns about local organizations working on the ground to end violence against women and girls. The festival model will debut in Paris, France, Detroit, Michigan and Halifax, Nova Scotia in 2009.
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