skip navigation Helps V-Day Stop Violence in Online Holiday Promotion


Carly Rondinelli
Sarah Thomas
Urge Public Relations

Susan Vargo

Los Angeles, CA, December 22, 2000 – FLiXER, an Internet-enabled entertainment studio, and V-Day, a worldwide movement to end violence against girls and women, today announced that they have joined together for a holiday fundraising campaign. Between December 18th and January 12th, Flixer will donate to V-Day one dollar for every person that becomes a member of the website, and five dollars for every person that signs up as an enhanced member.

“This fundraising initiative is very exciting because it capitalizes on the Internet as an agent of social change,” said Willa Shalit, Executive Director of V-Day. “We are thrilled to work with Flixer and we partnered with them not only because they embrace V-Day’s mission, but because they know how to create community and thereby know how to leverage the Web’s global reach and communication capabilities.”

The promotion is available via Flixer’s website at and via a viral email campaign. Both Flixer and V-Day have called upon their circle of supporters and constituents -- a community of moviemakers for Flixer and a community of activists for V-Day – to participate and to tell friends about the campaign. Anyone that visits the Flixer site between now and January 12th, 2001 can click on the V-Day icon for more information on how to join the Flixer community and therefore make a measurable difference in the worldwide fight to stop violence against girls and women.

“Our collaboration is about how community, communication and creative passion can bring about social activism,” said Robert Lazarus, Co-Founder and CEO of Flixer. “It’s inspiring what can be accomplished through passion; be it passion for human rights, global change or moviemaking. The power of the web and the voice of a passionate community is an unstoppable connection. We hope our outreach helps to make a difference.”

About FLiXER:
Founded by entertainment industry veterans Robert Lazarus and Christopher Buchanan, Flixer is an Internet-enabled entertainment company providing a platform for independent moviemakers and entertainment companies to market their projects to online communities. Through, a website that allows consumer and moviemakers to interact in the creation, production and promotion of original entertainment and advertising content, Flixer engages audiences and creates a vested fan base for both Flixer Studio’s and partners’ productions.

About V-Day:
V-Day is a global movement to end violence against girls and women. V-Day is a decision, an energy, a spirit, a day - Valentine's Day – for which annual theatrical and artistic events are produced in local, national and international venues to raise money and to transform consciousness. To date, Eve Ensler's Obie Award-winning play, "The Vagina Monologues," has been the centerpiece of these events. In order to translate its mission into action, V-Day established the V-Day Fund in 1998. The V-Day Fund allocates resources to grassroots, national and international groups that work to end rape, battery, incest and genital mutilation. Contributions to the V-Day Fund come from many different places: individuals, corporations, foundations, product and book sales, and benefit and commercial performances of "The Vagina Monologues." V-Day 2001 will take place this year on February 10th at Madison Square Garden in New York. Corporate sponsors include Hearst Magazines, Lifetime Television, Liz Claiborne,, Tampax and Marie Claire. For more information, please visit